The primary mission of the DMMC at the University of Arkansas at Pine Bluff is to prepare the next generation of practitioners in mass communications. To this end, we offer a Bachelor of Arts degree with emphasis in the following options: Public Relations, Multimedia News, and Multimedia Production (Broadcast News or Broadcast Production). In addition, students gain practical experience in our television studio, KUAP 89.7 – the campus radio station, or by working for the Arkansawyer, the student newspaper. The department also maintains a high-quality faculty that demonstrates excellence in both the classroom and in creative and scholarly pursuits. The department provides optimal facilities and resources that support a dynamic learning environment, presenting itself as an extension of its teaching mission through educational initiatives and portfolio development.

Within the context of its Mission Statement, the DMMC has developed the following goals to guide the program. These goals aim to ensure that students acquire the necessary theoretical knowledge and practical skills to function effectively and successfully in all facets of modern journalism, mass communication, and related fields.

• Develop in students good oral and written communication skills necessary to the profession.
• Develop in students at least one area of specialty and instill in them the importance of the convergence of the multiple regions in mass communications.
• Develop in students the ability to collaborate with specialists in other fields to produce informative, analytical, and critical reporting on issues.
• Cultivate in students an understanding of the historical, cultural, and moral contexts in which they apply their knowledge and skills.
• Develop in students the ability to collaborate with specialists in other fields to produce informative, analytical, and critical reporting on issues.
• Cultivate in students an understanding of the historical, cultural, ethical, and moral contexts in which they apply their knowledge and skills.
• Prepare students for employment and career advancement in local, national, and international media markets.
• Encourage students to participate in scholarly work and creative productions relevant and appropriate to mass communications.
• Develop in students an interest in the theories of mass communications and how they are applied to the profession.
• Imbue students with the skills needed to apply the principles and laws of freedom of speech and the press in the pursuit of truth, accuracy, fairness, and diversity.