Offers four degree concentrations
Multimedia News
Public Relations
Multimedia Production
Broadcast Production Concentration
And a minor option in Mass Communications
Multimedia Studies at UAPB
Get started zooming in your future with a degree in Multimedia from UAPB!
FACTS
The Department of Multimedia Communications is becoming the program of choice in the state. Here’s a glance:
Accreditation
The department is currently working toward gaining accreditation by the Accrediting Council on Education in Journalism & Mass Communications for our undergraduate programs in journalism and radio-television. Only 109 schools in the U.S. are accredited by ACEJMC.
Faculty
Our faculty bring years of media experience to the university and work with students in “real world” applications. The facilities are state-of-the-art, and we strive to keep our equipment and facilities on par with those found in the media and communication industries.
Experience
Hands-on Experience
Multimedia Communication students can acquire hands-on experience using advanced multimedia equipment to create, produce, and edit their own newscasts and podcasts which are aired on the department’s YouTube Channel.
Media Events
The department hosts events such as Broadcast Education Association (BEA) Day and Mass Communications Week to bring seasoned media professionals to the campus to share their experiences with students and provide guidance on how to succeed in the field.
Meet Our Students and Alums
Lauren Stewart
Executive Director of Digital Marketing
T.D. Jakes Ministries
“As an alumnus of The University of Arkansas at Pine Bluff’s Department of Multimedia Communication, I credit the program with preparing me for my role as an executive in the digital marketing industry. The personalized experiences and hands-on instruction provided a solid foundation in broadcast journalism, enabling me to excel in various industries such as radio, production, communications, education, and the music industry. The department’s emphasis on cultivating relationships and mastering skill sets has been invaluable, allowing me to seamlessly transition from practicum to professional and succeed in my career.”
Run your own Newsroom
The UAPB-TV station is a student-run news organization focused on producing innovators and leaders in journalism. Working at the UAPB-TV whether as a producer or director for the student newscast provides experience in all areas of the news media, and builds the multimedia skills necessary to tell stories on every platform.
UAPB-TV offers students opportunities to work in podcasting, write for the student newspaper, and to work in content creation.
Our Programs
MULTIMEDIA NEWS
The Multimedia News option prepares students to work as journalists and news practitioners who generate, research, write, and produce newsworthy content for print and online media. Students who complete the program will be prepared to work for newspapers, magazines and online media.
MULTIMEDIA PRODUCTION
The Multimedia Production Option prepares students to work in the areas of broadcast journalism. This includes radio, television and online media. Student who complete the program will have the skills needed to prepare broadcast news copy, work behind the scenes and create other types of broadcast programming.
PUBLIC RELATIONS
The Public Relations option prepares students seeking a career as communication or media specialists in profit and/or non-profit organizations. Students will learn to build and maintain good relations, public understanding and reputations for various types of organizations. The degree is ideal for those with strong communication skills.
Students who major in Public Relations not only learn to content creation skills, they also learn to monitor the social stream and how to collect and analyze data for real-time events, brand communication and public relations campaigns.
