Main Content

Want to work in a rapidly changing media landscape? Your ability to create content and present it through a variety of communication platforms will be essential. Your time in the Department of Multimedia Communication will be devoted to learning a diverse set of skills in journalism and public relations with hands-on projects from the start that will help you build a professional portfolio.

Areas of Study

MULTIMEDIA NEWS The Multimedia News option prepares students to work as journalists and news practitioners who generate, research, write, and produce newsworthy content for print and online media. Students who complete the program will be prepared to work for newspapers, magazines and online media. View curriculum	MULTIMEDIA PRODUCTION The Multimedia Production Option prepares students to work in the areas of broadcast journalism. This includes radio, television and online media. Student who complete the program will have the skills needed to prepare broadcast news copy, work behind the scenes and create other types of broadcast programming. View curriculum	PUBLIC RELATIONS The Public Relations option prepares students seeking a career as communication or media specialists in profit and/or non-profit organizations. Students will learn to build and maintain good relations, public understanding and reputations for various types of organizations. The degree is ideal for those with strong communication skills. View curriculum

Career Opportunities 

Journalism

Newspapers and some other print media hire students who can write and analyze the news. Many journalism jobs have migrated to online platforms and there is an increasing number of journalists who report news on multiple media including written content, video and photography. Students in our department get experience in all these areas and some majors become TV, radio anchors, newspaper reporters or social media specialists. Others focus on some of the more technical aspects of reporting such as behind the camera, as sound technicians and in editing.

Public relations

Public relations uses many skills gleaned in mass communications classes. This career uses writing and editing skills, as well as ones in marketing. PR professionals get their message out through the media via press releases, story pitches and video footage that can be used by news outlets and events for members of the media.

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Department of Multimedia Communication

University of Arkansas at Pine Bluff  | 1200 N. University Drive, Mail Slot 4937 | Pine Bluff, AR 71601

Dr. Ann White, Interim Chair | (870) 575-8206 | whitea@uapb.edu